Dentistry, like any other business, has its competitive streak. You are a great dentist and most likely have a host of loyal patients. The problem is your competing dentists are offering attractive offers to their patients as well as yours. This means you are going to have to invest more in making your dentistry stand out if you intend to improve your patient retention.
Luckily we have come up with a few tips to help you stand out and increase your profile while attracting new patients
Get visual!
Your logo and everything your patients see can draw them or repel them from your practice. Make all your visual content innovative, current and relatable.
Consider getting a professional designer to do a cost-effective revamp of your visuals and turn your patient’s heads.
Reviews are key.
Creating a good relationship with patients starts by knowing what they have to say about you. Patient reviews are very important as they will give you a perfect picture of what you are doing right and most importantly what you can do better.
Urge your clients to leave reviews. In return respond to these reviews and reassure them that they are important to you and you’re doing all you can to be better for them.
Make SEO work for you.
Search Engine Optimization is making your content rank high on online searches. From the reviews, you should have a good idea of what people search for the most. This makes modifying your content easier and your content optimized for your patients. This makes your brand the go-to for patients, also making it a brand they highly recommend.
Have Sincerity
Your brand is your identity to patients old and new. While we advocate for innovation and creativity, we advise you to keep your brand relatable and sincere. Take the time to answer questions and respond to comments on social media. Create competitions and interactive games. Give your brand personality patients can relate to.
Outsource.
Trying to juggle building a brand and managing your appointments is demanding. Hiring a dedicated team member for this is draining on your resources … or is it? Outsourcing virtual team members to manage your repetitive and time-consuming tasks gives you an experienced administrator at a saving.
Conclusion.
Building your brand is going to take dedication and patients. We believe if you take the time to follow the above tips you will have the competitive edge that will make your dental brand stand out in the crowd
